OpportunItaly at HKIJS for the promotion of Made in Italy jewellery in Hong Kong

In the heart of the Polesine area, around Bergantino, one of the most distinctive Made in Italy districts has emerged, specialising in the production of fairground rides and attractions for international markets. Rooted in the tradition of travelling entertainment, it combines craftsmanship, technical expertise and innovation, exporting much of its production abroad. Today, it stands as an Italian excellence that creates value and employment, while facing the challenges of digitalisation and generational renewal.

In contemporary Italian design, materials take centre stage: regenerated, bio-based materials and circular processes are redefining aesthetics, function and environmental impact. This transformation is already tangible, as shown by the data on circularity and recycling, which confirm the maturity of Italy’s industrial system in valorising waste and post-consumer materials.

Marisa Bellisario, a pioneer of female leadership, revolutionized the Italian business world, bringing innovation and change to Olivetti and Italtel. Her career demonstrates how technology and an international vision can promote female empowerment and transform industry. Today, her legacy continues in the growing number of women-led businesses in Italy, contributing to a cultural and organizational shift.

From 4 to 6 February 2026, Fruit Logistica confirmed Italy’s role in the fruit and vegetable sector: 380 companies out of 2,458 exhibitors, the highest participation. The institutional visit highlighted Made in Italy and a key market such as Germany, with exports growing and €1.7 billion in turnover in the first 10 months of 2025.

Made in Italy music combines an internationally recognised tradition with a digital-led transformation. In the first half of 2025, the recorded music market grew, driven by streaming and the rebound in physical formats—especially vinyl

Gianduiotto was born in Turin in the 19th century, when cocoa shortages led to combining it with Piedmont hazelnuts, creating gianduia and the famous chocolate first presented at Turin’s Carnival in 1865. With its ingot-like shape and simple recipe, it became a symbol of Turin and Piedmont’s confectionery tradition, later spreading more widely. Today it is a Traditional Agri-food Product of Piedmont and an icon tied to place, craftsmanship, and sharing.

Made in Italy robotics is advancing and proving its leadership in Europe and worldwide, standing out as one of the strongest sectors globally. The latest invention is a humanoid robot that integrates artificial intelligence and advanced computing systems, enabling it to adapt its behaviour in real time and work alongside humans in fields such as manufacturing and logistics.

In Milan, the third National Export Conference took place, recording triple the attendance compared with 2024 and more than 2,000 participating companies. The event focused on networking between businesses and institutions, with 5,000 contact requests and 1,600 facilitated meetings. Progress under the Export Plan 2025 was also presented, involving 7,500 companies and nearly 5,000 B2B meetings.

Italian industrial research is turning braking systems into intelligent technology that integrates mechanical components, software and artificial intelligence. Braking becomes an active element of the vehicle, capable of adapting in real time to driving conditions. The result is a more stable, precise and continuously evolving braking experience that enhances safety, control and overall driving quality.