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The Key Sectors of OpportunItaly

Ten strategic sectors chosen for Opportunitaly tell the story of Made in Italy. A competitive ecosystem full of opportunities for business growth.

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Aerospace & Security

The Italian aerospace industry remains one of the most significant in Europe and continues on a steady growth trajectory. In 2024 (latest available data), the sector generated €19 billion in revenue, an increase of approximately €1 billion compared to the previous year.

On the international front, aerospace exports reached approximately €8 billion in 2024. The European Union accounts for 40% of foreign sales, followed by the United States with 25% and the Middle East with 15%.

Sources: (1) Economia dello Spazio, Cristina Leone al 3° Forum Space&Blue: crescita del comparto aerospaziale italiano
(2) Industria Italiana, Lo space tech italiano guarda oltreoceano: Ice e Agenzia Spaziale Italiana portano 50 imprese alle fiere di settore negli Usa

Reference data time frame: 2024

€8 BN

Export value

Agrifood

Italian agrifood exports grew by 5% in the first eleven months of 2025, reaching nearly €67 billion. Year-end projections point to a total of around €73 billion, setting a new record after surpassing €70 billion in 2024. Coffee, bakery and confectionery products, cheese, cured ham, and fresh fruit are among the leading export categories, reflecting a strong and diversified industry built on globally recognized brands and deep-rooted local expertise.

Source:
Ismea, AgriMercati ISMEA, III trimestre 2025: crescono il valore dell’agroalimentare italiano e l’export, con un nuovo record verso i 73 miliardi

Reference data time frame: 2025

73 BN €

Export value

Automotive

In 2024, Italy ranked 6th worldwide for exports of bicycles and motorcycles, generating €3.8 billion. Exports in the automotive sector alone generated €40.9 billion, placing the supply chain among the world’s top 15 exporting countries.

Source: "Osservatorio Economico" MAECI on ISTAT data
Reference data time frame: 2024

€16.1 BN

Export value

Culture & Entertainment

According to the latest available data, Italy’s Cultural and Creative Enterprises (CCEs) reached 288,786 in 2024, marking a 1.8% increase compared to 2023. They now account for 4.8% of the country’s total business landscape, up from 4.4% in 2021. This growth is also reflected in key economic indicators: in 2024, the sector generated €63.15 billion in added value, representing 3.2% of the national economy and recording a 1.6% increase compared to 2023.

Source: Fondazione Symbola e Unioncamere, Io sono cultura 2025

Reference data time frame: 2024

€63.15 BN

Gross Value Added

Design

The furniture sector — which includes furniture, kitchens, lighting, and furnishings for all types of spaces and uses — continues to be one of the flagship industries of Made in Italy. In 2025, the wood and furniture supply chain, the sector’s largest segment, generated a turnover of €52.2 billion, marking a 1.3% increase compared to the previous year. The sector also demonstrates a strong export orientation, with exports reaching €19.3 billion in 2025, accounting for approximately 37% of total turnover.

Source: Adnkronos, FederlegnoArredo: in 2025 fatturato filiera a 52,2 miliardi (+1,3%)

Reference data time frame: 2025

€19.3 BN

Export value

Fashion, Luxury & Lifestyle

Italy remains one of the world’s leading fashion players, with export value reaching €83.1 billion in 2024, positioning it as the No.1 European country for exports and No.2 globally. Made in Italy retains a benchmark position for excellence not only across the sector overall, but also in segments such as textiles, footwear and leather goods.

Source: "Osservatorio Economico" MAECI on TDM data.
Reference data time frame: 2024

€88 BN

Export value

Healthcare & Wellness

Healthcare & Wellness

Italy is a strategic hub for the health and wellness industry, thanks to a unique combination of tradition, innovation, quality, and a strong export orientation. The sector traces its roots back to the pharmaceutical heritage of the Renaissance and has undergone significant modernization since the 1980s, driven by the emergence of industrial clusters, start-ups, and leading companies. In 2025, the pharmaceutical industry comprises 607 companies and 75,969 employees, with exports reaching €69.2 billion, representing a 28.5% increase compared to 2024.

Sources: (1) Camera di Commercio delle Marche, Open Data Explorer - Demografia delle Imprese in Italia (Imprese attive, Quote, Divisione 21), 31/12/2025;
(2) Farmindustria, Comunicati e Dichiarazioni: Dichiarazione Marcello Cattani, Presidente Farmindustria, su dati export ISTAT, 2025.

Reference data time frame: 2025

€69.2 BN

Export value

Machinery

The Italian mechanical engineering and automation industry is one of the pillars of the country’s manufacturing system, distinguished by its technical expertise, innovative capacity, and international outlook. In 2025, the industrial production index recorded a slight decline (-0.9%) compared to 2024, while exports reached €284.4 billion, marking a 2.9% increase. These results made a significant contribution to the national economy and strengthened Italy’s position in global markets.

Source:
Federmeccanica, Federmeccanica presenta la 177a indagine congiunturale.

Reference data time frame: 2025

€284.4 BN

Export value

Nautical

Italy has established itself as one of the world’s leading players in the recreational boating industry, thanks to a unique combination of historical, geographical, cultural, and industrial strengths. This leadership position is not the result of a fortunate coincidence, but rather the outcome of a centuries-long evolution that has successfully combined tradition and innovation, craftsmanship and industry, aesthetics and technology. In the first eleven months of 2025, Italy confirmed its position as the world’s second-largest exporter of recreational and sports boats, accounting for 24.0% of global exports and reaching a value of more than €4.16 billion (+1.4% year-on-year).

Source:
Ministero degli Affari Esteri e della Cooperazione Interna- zionale, Statistiche relative all'interscambio commerciale italiano nel settore della nautica.

Reference data time frame: 2025

€4.16 BN

Recreational and Sports Boat Export Value

Sustainability & Energy

Italy is a strategic hub for the health and wellness industry, thanks to a unique combination of tradition, innovation, quality, and a strong export orientation. The sector traces its roots back to the pharmaceutical heritage of the Renaissance and has undergone significant modernization since the 1980s, driven by the emergence of industrial clusters, start-ups, and leading companies. In 2025, the pharmaceutical industry comprises 607 companies and 75,969 employees, with exports reaching €69.2 billion, representing a 28.5% increase compared to 2024.

Sources: (1) Camera di Commercio delle Marche, Open Data Explorer - Demografia delle Imprese in Italia (Imprese attive, Quote, Divisione 21), 31/12/2025;
(2) Farmindustria, Comunicati e Dichiarazioni: Dichiarazione Marcello Cattani, Presidente Farmindustria, su dati export ISTAT, 2025.

Reference data time frame: 2025

€57 BN

In cleantech revenue

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