Made in Italy robotics continues to grow and is redefining the role of AI

In Milan, the third National Export Conference took place, recording triple the attendance compared with 2024 and more than 2,000 participating companies. The event focused on networking between businesses and institutions, with 5,000 contact requests and 1,600 facilitated meetings. Progress under the Export Plan 2025 was also presented, involving 7,500 companies and nearly 5,000 B2B meetings.

Italian industrial research is turning braking systems into intelligent technology that integrates mechanical components, software and artificial intelligence. Braking becomes an active element of the vehicle, capable of adapting in real time to driving conditions. The result is a more stable, precise and continuously evolving braking experience that enhances safety, control and overall driving quality.

Italy is strengthening its leadership in electric mobility thanks to a rapidly expanding network: over 64,000 public charging points installed and an in-use fleet nearing 283,000 electric cars. Infrastructure growth, backed by public and private investment, is making e-mobility increasingly accessible and positioning the country among Europe’s key players in the transition to zero-emission mobility.

After the war, Italian fashion won over foreign markets through shows created for international buyers, turning craftsmanship into a recognisable, competitive system. In 1951 in Florence, Giovanni Battista Giorgini launched the first collective presentations and, with the Sala Bianca at Palazzo Pitti, fashion shows became a lasting engine for relationships and business, strengthening Made in Italy worldwide.

The Mirandola biomedical district, in the north of the Province of Modena, is one of Europe’s leading hubs for medical technologies, with around 5,000 employees and an integrated supply chain. Strongly export-oriented, it makes a significant contribution to regional exports and continues to invest in R&D, automation and digitalisation, supported by collaborations with companies, universities and research centres.

Italian eyewear is a high value-added supply chain, built on know-how, design and manufacturing, with 814 companies and 19,000 employees. In the first half of 2025, exports reached €2.8 billion, driven by Europe (+8%) and the Chinese (+29.5%) and Mexican (+47%) markets, confirming the strength of the Belluno–Cadore district and the high-end segment.

Green hydrogen is at the core of Italy’s 2024 National Hydrogen Strategy, which aims to position the country as a Mediterranean hub for clean energy production, imports and innovation. The two 2050 scenarios (from 20% to 70% domestic production) require substantial investment in electrolysers and renewable capacity, backed by the NRRP, Hydrogen Valleys and targeted support for R&D, industry and transport. The goal is to build an integrated, efficient and resilient energy ecosystem that enhances the competitiveness of Italian companies and underpins Italy’s technological leadership in the global clean energy market.

Giò Ponti, architect, designer and painter, is one of the most influential figures of 20th-century Italy and helped transform Italian design into a universal language. He created iconic buildings such as the Pirelli Tower and signature objects like the “Superleggera” chair, blending craftsmanship with industrial innovation. His vision continues to inspire Made in Italy and strengthen the global positioning of Italian creativity.

The Prosecco Hills of Conegliano Valdobbiadene, a UNESCO World Heritage Site, form a highly specialised wine district. An integrated ecosystem of research, training and business services supports companies in advancing innovation and sustainability. With over one hundred enterprises and growing export volumes, the district is a strategic Made in Italy hub in international markets