#WeDriveIT 2025

Giò Ponti, architect, designer and painter, is one of the most influential figures of 20th-century Italy and helped transform Italian design into a universal language. He created iconic buildings such as the Pirelli Tower and signature objects like the “Superleggera” chair, blending craftsmanship with industrial innovation. His vision continues to inspire Made in Italy and strengthen the global positioning of Italian creativity.

The Prosecco Hills of Conegliano Valdobbiadene, a UNESCO World Heritage Site, form a highly specialised wine district. An integrated ecosystem of research, training and business services supports companies in advancing innovation and sustainability. With over one hundred enterprises and growing export volumes, the district is a strategic Made in Italy hub in international markets

An Italian–French startup validated in Agen the largest autophage rocket engine ever built, achieving 17 seconds of stable burn and meeting all key engineering targets, opening the way to lighter, more efficient, and more sustainable propulsion. In this context, Italy’s ecosystem can swiftly turn the innovation into industrial value, new partnerships, and greater competitiveness.

In 2025, Italy’s yachting industry confirms its global leadership in superyachts, exports, and innovation—driven by sustainability and high specialization.

An itinerary of shared beauty—eight stages, 919.2 km and 14,300 m of elevation—linking the opening time trial with summit finishes in Aprica, Pianezze (Valdobbiadene) and Monte Nerone. Giro Express showcases Made‑in‑Italy excellence along the way.

Together with the Giro d’Italia, we’ll take you on a journey that starts in Albania and crosses Italy. An itinerary of kindred cultures and shared beauty, discovering the wonders of Made in Italy: unique products, local traditions, innovative services, and authentic flavors that express each territory’s creativity and identity.

The manufacturing excellence of Made in Italy told by the “Champions of Made in Italy” from Serie A League, in collaboration with ITA – Italian Trade Agency and the Ministry of Foreign Affairs and International Cooperation.

The health and wellness market in the Asian country is growing strongly, with its value set to reach €18.82 billion by 2030. The presence of Italian companies, already strong in the market, can become even more significant thanks to consumer behaviour that is increasingly focused on a healthy lifestyle.

Italy kick-started geothermal energy production with the first plant inaugurated in Tuscany, at Larderello, in 1904. Today the country ranks third among the leading producers, thanks also to the know-how developed over more than 120 years in this field.